Fujitsu

Today we visited the company of my focus: Fujitsu. This company focuses of technology solutions, ranging from servers, software, PCs, and IT solutions. We only had to take a short tram ride to the company's location here in Augsburg. Upon arrival we listened to a very informative and interesting presentation highlighting the companies development and future trajectory.

We learned that the company is extremely focused in the Japanese market, as sales in this country alone make up over 60% of all sales, while the Americas amount to only 9% of sales. We also learned that Fujitsu mainly sells to firms, and basically only provides consumer products in the Japanese market (as well as developing a cell phone option for the older market segment in France). We also learned the importance of recent developments in cloud technology and big data in shaping the company. They will have to adapt to rivals such as Amazon and Google providing storage online, and sift through vast amounts of information to ensure they provide products their customers will desire.

We then toured the production facilities of the servers, which was a really cool experience to see. We were able to get all the necessary information for our presentation. After lunch at the University, we got down to business creating and putting the finishing touches on our presentation. Tomorrow we will give the presentation, so tonight will be full of practicing my part!